Instantly Integration Guide

This guide covers all Instantly actions available in TexAu. Use these actions to manage leads and campaigns in your Instantly email outreach account.

All Instantly actions in TexAu cost 0 credits. You only pay for the credits on your Instantly side.

Before you begin

• An Instantly account is required. Sign up at instantly.ai.
• Your Instantly API key is at Settings > API inside Instantly.
• In TexAu, go to Settings > Integrations, find Instantly, enter your API key, and click Save.

Lead actions

Create Lead

Creates a new lead in Instantly.

Input:

• Email (required)
• First Name (optional)
• Last Name (optional)
• Company Name (optional)
• Phone (optional)
• Website (optional)
• Custom variables (optional -- key-value pairs for personalization)

Output:

• Lead ID
• Creation status

Typical use case: After enriching a TexAu table with verified emails, push leads to Instantly for outreach.

Update Lead

Updates an existing lead's fields in Instantly.

Input:

• Email (required -- used to identify the lead)
• Fields to update

Output:

• Update status

List Leads

Returns a list of leads in your Instantly account.

Input:

• Limit (optional)
• Campaign ID (optional -- filter by campaign)

Output:

• Array of leads with email, name, and campaign status

Add Lead To Sequence

Adds an existing lead to a specific Instantly email sequence.

Input:

• Email (required)
• Campaign ID (required)

Output:

• Enrollment status

Campaign actions

List Campaigns

Returns all campaigns in your Instantly account.

Input: None

Output:

• Array of campaigns with ID, name, and status

Common workflow pattern

Enrich then add to Instantly campaign

1. Paste a list of LinkedIn URLs into a TexAu table.
2. Add an Action Column for email finding (e.g., Find Work Email by LinkedIn URL (BetterEnrich)).
3. Add an Action Column for Verify Email (BetterEnrich) to confirm deliverability.
4. Add a Formula Column: IF({{Deliverable}} == "true", {{Email}}, "") to blank out bad emails.
5. Add an Action Column for Create Lead (Instantly) mapping First Name, Last Name, and Email.
6. Add an Action Column for Add Lead To Sequence (Instantly) using the Campaign ID.
7. Run enrichment.

Only rows with deliverable emails advance to Instantly.

Troubleshooting

Create Lead returns "lead already exists". Instantly uses email as the unique identifier for leads. If the email already exists, use Update Lead instead.

Add Lead To Sequence returns "campaign not found". Use List Campaigns to retrieve the correct Campaign ID. Campaign IDs are alphanumeric strings, not the campaign name.

Leads are created in Instantly but are not being emailed. Check that the campaign is active and that your Instantly sending account is connected and warmed up. Leads added to paused campaigns queue but do not receive emails until the campaign resumes.

I need to add custom personalization variables. Use the custom variables input in Create Lead. Map a TexAu column to a custom variable key (e.g., {{variable_icebreaker}} = your AI Column output). These variables are available in your Instantly email templates.