Send Enriched Data to Instantly for Outreach

This tutorial shows how to build a TexAu table that enriches a list of LinkedIn URLs and pushes the results directly to Instantly as leads in an active campaign.

Before you begin

• Connect these integrations in Settings > Integrations:
  • BetterEnrich (for email finding)
  • Instantly (for pushing leads to campaigns)
• Have an active campaign set up in Instantly. You will need the Campaign ID.
• Find your Instantly Campaign ID in Instantly under your campaign settings.

What you will build

A table that:

1. Takes LinkedIn URLs as input.
2. Finds a work email for each contact.
3. Pulls contact details (name, company, title).
4. Pushes each enriched contact as a lead into your Instantly campaign.

Step 1: Create the table

1. Click New Table and name it Instantly Lead Push.
2. Import your LinkedIn URL list as a CSV.
3. Name the first column LinkedIn URL.

Step 2: Enrich contact profile

1. Click Add Column and select Action Column.
2. Select Enrich Contact (B2B Enrichment).
3. Map LinkedIn URL to the LinkedIn Profile URL input.
4. Select these outputs: First Name, Last Name, Current Job Title, Current Company Name.
5. Click Save.

Step 3: Find work email

1. Click Add Column and select Action Column.
2. Select Find Work Email by LinkedIn URL (BetterEnrich).
3. Map LinkedIn URL to the input.
4. Select Email as output.
5. Click Save.

Step 4: Add an email validation check

Push only verified, deliverable emails to Instantly to protect your sender domain.

1. Click Add Column and select Action Column.
2. Select Verify Email Address (BetterEnrich).
3. Map the Email output from the BetterEnrich column as input.
4. Select Verification Status as output.
5. Click Save.

Step 5: Add the Instantly lead push

1. Click Add Column and select Action Column.
2. Search for and select Add Lead To Sequence (Instantly).
3. Configure the fields:
   • Email - map to your Work Email column
   • First Name - map to First Name
   • Last Name - map to Last Name
   • Company Name - map to Current Company Name
   • Campaign ID - enter your Instantly Campaign ID directly, or map to a column that contains it
4. Add a Run Condition: only run when Verification Status = "valid".
5. Click Save.

Step 6: Run the table

1. Click Run All Rows.
2. After completion, review the output column for the Instantly action.
3. Check Instantly - your verified contacts should appear as leads in the campaign.

Step 7: Confirm in Instantly

1. Log in to Instantly.
2. Open the campaign you specified.
3. Navigate to the Leads tab.
4. Verify the pushed contacts appear and the campaign status shows them as active.

What about personalization variables?

Instantly supports personalization variables in email sequences (e.g. {{company}}, {{icebreaker}}). You can push custom values for these variables from TexAu.

To add a personalized icebreaker:

1. Add an AI Column to your TexAu table.
2. Use a prompt like: "Write a one-sentence personalized opener for {{first_name}}, who works as {{job_title}} at {{company_name}}. Keep it under 20 words."
3. Map the AI output to a custom variable column.
4. When configuring the Add Lead To Sequence (Instantly) action, add the icebreaker field and map it to your AI column output.

Troubleshooting

Leads appear in Instantly but the campaign is not sending. Check your Instantly campaign status. If the campaign is paused or the sending schedule has not started, leads will queue until the campaign activates. This is an Instantly setting, not a TexAu issue.

Instantly action column shows errors for some rows. The most common cause is an invalid or empty email. The run condition on Verification Status = "valid" will skip rows where verification failed. Rows showing errors indicate the email field passed the condition but was still rejected by the Instantly API - usually because the email format is malformed. Check the raw email value for those rows.

Duplicate leads in Instantly. Instantly will create a duplicate if you push the same email address twice. Before re-running the table, check whether contacts are already in Instantly. Add a check column using List Leads (Instantly) to verify existing leads before pushing.

Campaign ID is incorrect. The Campaign ID in Instantly is a UUID. Find it by opening the campaign in Instantly and copying the ID from the URL or the campaign settings page. Make sure there are no spaces when pasting it into the TexAu action configuration.