TexAu Utility Actions Reference

This article documents the built-in utility actions available in TexAu that do not require an external integration.

What utility actions are

Utility actions process or retrieve data without calling a paid third-party API. Most cost 1 credit per row. Use them to clean data, extract web content, normalize values, and gather publicly available information.

Find and use a utility action

1. Click + Add column in any table.
2. Select Action Column.
3. In the Select Action panel, filter by the TexAu integration or search by action name.
4. Select the action and configure it.

Web actions

Web Scrape

Fetches the HTML content of a webpage.

Input: URL (column reference or fixed value) Output: Page HTML content (full or body only) Use case: Pull website text before passing it to an AI Column for summarization.

Scrape Website to Markdown

Fetches a webpage and returns the content in Markdown format.

Input: URL Output: Markdown text Use case: Cleaner input for AI Columns. Markdown strips layout noise.

Get Web Meta Tags

Fetches the <meta> tags from a webpage, including Open Graph tags, description, and keywords.

Input: URL Output: Page title, description, keywords, OG image URL Use case: Quickly gather company page metadata without full scraping.

Find Website Sitemap

Retrieves the sitemap.xml for a domain.

Input: Domain (e.g., company.com) Output: Sitemap URL, list of pages indexed Use case: Identify a company's content areas for research.

Web Social Links

Finds social media profile links on a website's homepage.

Input: Website URL Output: LinkedIn URL, Twitter URL, Facebook URL, and other detected social links Use case: Find a company's social profiles when you only have their domain.

Get Web JSON-LD

Extracts structured JSON-LD data from a webpage.

Input: URL Output: JSON-LD content block Use case: Retrieve structured business data (name, address, logo) from schema.org markup.

Web Tech Stack

Identifies the technologies used on a website.

Input: Website URL Output: Detected technologies (CMS, analytics, CDN, chat tools, etc.) Use case: Segment leads by the tools they use (e.g., Salesforce users, HubSpot users).

Web Emails

Finds publicly listed email addresses on a webpage.

Input: Website URL Output: Email addresses found on the page Use case: Find contact emails listed on company websites.

Find URL Redirect Destination

Follows a URL and returns the final destination after all redirects.

Input: URL Output: Final destination URL Use case: Clean up shortened URLs or tracking links before storage.

Website Intelligence

Aggregates website metadata including page count, tech stack, and basic information.

Input: Website URL Output: Summary of website characteristics Use case: Quick company profile enrichment from a domain.

Data normalization actions

Normalize Company Name

Standardizes a company name by removing legal suffixes (LLC, Inc., Ltd.), extra punctuation, and formatting inconsistencies.

Input: Company name (text) Output: Normalized company name Use case: Clean company names before matching them across data sources.

Normalize Phone Number

Converts a phone number to E.164 international format.

Input: Phone number (text), Country (optional) Output: E.164 formatted phone number (e.g., +14155551234) Use case: Standardize phone numbers before importing into a CRM.

Remove Extra Whitespace

Removes leading, trailing, and repeated spaces from a text value.

Input: Text Output: Cleaned text 1 credit per row. Use case: Fix CSV imports with inconsistent spacing.

Normalize and Deduplicate List

Takes a comma-separated or newline-separated list, normalizes each item, and removes duplicates.

Input: List (text) Output: Cleaned, deduplicated list Use case: Clean a messy list of keywords, tags, or technologies.

Format Date/Time

Converts a date or datetime value from one format to another.

Input: Date value, Source format, Target format Output: Reformatted date string Use case: Standardize dates before pushing to a CRM.

Search and discovery actions

YouTube Video Search

Searches YouTube for videos matching a query.

Input: Search query Output: Video title, URL, channel name, published date, view count 1 credit per row.

YouTube Video Details

Retrieves metadata for a specific YouTube video.

Input: YouTube video URL or ID Output: Title, description, channel, published date, view count, tags

YouTube Channel

Retrieves information about a YouTube channel.

Input: Channel URL or ID Output: Channel name, subscriber count, video count, description

YouTube Channel Videos

Lists recent videos from a YouTube channel.

Input: Channel URL or ID Output: List of recent videos with title, URL, and publish date

Get Google Search Results

Retrieves the top search results from Google for a query.

Input: Search query Output: URLs, titles, and snippets from the first page of results Use case: Research a prospect's digital presence or find relevant content.

Data identification actions

Identify Email Type

Determines whether an email address is a work email, personal email, or catch-all.

Input: Email address Output: Email type classification

Find Technographic Data

Identifies technologies associated with a company or domain.

Input: Company domain Output: List of detected technologies

Communication actions

Slack Channel Members

Lists the members of a Slack channel.

Input: Slack channel ID Output: List of member names and user IDs Note: Requires a Slack integration connection.

Troubleshooting

A utility action returns empty results. Check that the input is correctly formatted. Web-based actions require full URLs starting with https://. Domain-based actions need the domain without https:// or trailing slashes.

I expected a utility action to be free but it is deducting credits. Most utility actions cost 1 credit per row. They are cheaper than third-party integrations but are not free. Check the credit cost in the action's details panel before running.

The Normalize Phone Number action returns a different format than expected. Provide the country code hint in the country input field when the input phone numbers do not include a country code. Ambiguous numbers without a country hint may be formatted incorrectly.