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Versium Integration Guide

Last updated on Apr 06, 2026

Versium Integration Guide

This guide covers the Versium integration available in TexAu. Use it to enrich IP addresses with company and firmographic data.

Before you begin

  • You need an active Versium REACH account with API access.
  • Retrieve your API key from the Versium developer portal.
  • In TexAu, go to Settings > Integrations, find Versium, and paste your API key.

Actions

Enrich IP Address (Versium)

Looks up a company associated with an IP address and returns firmographic data including company name, domain, industry, employee range, and revenue range.

Credit cost: 4 credits per successful lookup

Input:

  • IP Address (required) -- IPv4 address, e.g. 203.0.113.42

Output:

  • IP Usage Type
  • Is ISP -- true/false
  • Company Name
  • Company Address
  • Company City
  • Company State
  • Company ZIP
  • Company Country
  • Phone
  • Domain
  • Website
  • Industry
  • Employee Range
  • Sales Revenue Range
  • Year Founded
  • SIC
  • NAICS
  • NAICS Description

Typical use case: De-anonymize website visitors. If you have server logs or a reverse IP feed with visitor IP addresses, this action maps each IP to a company, giving you firmographic data for anonymous traffic.

How IP enrichment works

Versium maps IP address ranges to organizations and companies. When a company's network traffic originates from a registered IP block, Versium can identify the company behind that IP.

Important limitations:

  • Consumer ISPs and home internet connections return Is ISP = true. These are not useful for B2B prospecting.
  • Mobile IP addresses and VPN exits often cannot be attributed to a specific company.
  • Corporate IP ranges are the most reliably enriched addresses.

Filter your results on Is ISP = false to keep only corporate-attributed records.

Common workflow pattern

Enrich website visitor IPs for ABM prospecting

  1. Export visitor IP addresses from your web analytics or server logs.
  2. Import them into a TexAu table.
  3. Add an Action Column and select Enrich IP Address (Versium).
  4. Map the IP column to the IP Address input.
  5. Select outputs: Company Name, Domain, Industry, Employee Range, Sales Revenue Range.
  6. Add a formula column to filter out ISPs: IF(is_isp = "true", "skip", "prospect").
  7. Use the Company Name and Domain columns to feed into further enrichment actions.

Troubleshooting

Most rows return Is ISP = true. Your IP list likely contains home internet addresses. This is common if your website visitors are a mix of businesses and individuals. Versium is built for corporate IP ranges. Filter these out and focus on rows where Is ISP = false.

Company fields are empty but Is ISP is false. Some corporate IP ranges are not in Versium's database. This can happen for smaller companies, recently moved offices, or companies that use cloud-hosted hosting rather than their own IP blocks. Coverage varies by geography and company size.

IP addresses from the same company return different company names. Large companies with multiple offices or business units may have IP ranges registered under different legal entity names. Normalize company names after enrichment using the Normalize Company Name utility action in TexAu.